The Seller's Guide 

Listing Your Home For Sale

  
Selling your home can be a seamless process that only takes a couple of months, or it can be a frustrating nightmare that can take over your life.  I want to make sure you get the most out of your selling experience.  In order for me to help you, I need to have a full understanding of your wants, needs and expectations. 
  
The First Meeting  
 
Under normal circumstances, my listing process is spread out over two meetings. 
 
During our first meeting, first and foremost, we will get introduced.  Then, I like to discuss what your wants, needs and expectations are for selling your home.  Before we delve into anything, I need to know what you are looking to accomplish with the sale of your home so I can plan to be the best assistance to you in accomplishing your goals.  I will ask you questions similar to the following:
  
Important Questions
 
  • What motivated you to sell your home?
  • What is your timeline for selling your home?
  • Are there any detrimental issues with the house?
  • Have you done any major renovations since purchasing the home?
  • Where are you hoping to relocate?
  • What are you looking to get out of the sale of your home? (This could be monetary value, moving closer to family, friends, work etc).
  • What have you enjoyed about living here?
  • Would there be anything holding you back from accepting an offer in the first 1-4 weeks of being listed?
  • How much do you think your home is worth?
      
Tour, Improvements, Staging and Warranty
 
Eventually, I will ask you to give me the grand tour of your home.  This will give you the opportunity to point out important features in your house.  I will take thorough notes throughout the tour so I can use them while I prepare my comparative market analysis for you. 
 
When we sit back down after the tour, I will have a good idea about improvements that need to be made, if there are any. 
 
We will discuss staging, if that is something you’d be interested in.
 
I will explain how our home warranty works for sellers and give you some information that you can keep to look over and decide if that’s something you’d like to add to the home.
  
Marketing  
 
  
Teamwork is essential in creating a marketing plan to quickly sell your home for the best possible price. I will work closely with you to create the most effective advertising campaign.
 
We will discuss what has been working the best to get other homes in the area sold and then customize it for your home. I will explain the advantages of listing with ReMax and all of the resources that are readily available to me, at no extra cost to you, in order for me to get your home sold as fast as we can for the highest price possible.
 
I also have my own marketing techniques and secrets that we will discuss in person.  I can't give away all of my secrets on the internet!
  
The Sale Process
 
 I like to explain the sale process to my clients so that they understand what steps will be taken during marketing, under contract and at closing.  I have a bulleted list that I bring with me and leave for you that goes step by step through the entire process.  This assures that we will have a “no surprises” sale.
  
Budgeting  
 
When we discuss the budget, we will go into how much you think the home is worth, how much is owed, Realtor fees, any costs that could come up during inspection, etc.  This will help you to understand about how much money you will net after the sale.  This conversation is covered a bit more thoroughly at our second meeting because I will have a more detailed price for you.
  
Q&A
 
As the meeting is coming to an end, you will surely have questions for me, which I would be delighted to answer to the best of my ability. 
  

The Second Meeting

Comparative Market Analysis
 
Our second meeting should take place between 3-7 days after our initial meeting.  I will come back to present my CMA to you.  A CMA is a Comparative Market Analysis.  This compares your home to other homes in the area and helps me determine a precise price point that will help the house to sell quickly.  The CMA can be extensive so I will explain each section to you.
  
Documents and Disclosures
 
I will bring a copy of all documents and disclosures for you to keep.  These documents can be daunting, so we will go over each one so you fully understand everything.  I will explain what a dual agency agreement is and why we use it.  We will discuss the course of action that will be taken if I procure my own buyer for your home.
  
Decision Time
 
If each person involved has no quarrels with any of the information presented, then it would be the time to make a decision about listing your home with me.
  

Note to Sellers

When I am hired to sell a client’s home, I will always make recommendations that will assist with the home’s value or reduce its marketing time even if it means telling you things that you do not want to hear. 
 
I acknowledge that I may lose business because I will always be truthful with you while some of my competitors may tell you what you want to hear to get your business. 
 
I will never tell you what you want to hear if it is not a reality. 
 
I will not enter into a client relationship where I know what is expected of me cannot be done in good faith. 
 
I will never enter into an agreement with a seller who is unrealistic in regard to proper pricing.
 
  
However, I will always have a winning relationship with my clients because after all, we will have a mutual goal.

Sincerely,
Cortney Tompkins

If you're thinking about selling your home and are ready to transition into the next chapter of your life, please send me a message so we can set up a time to meet and discuss these steps in greater detail.
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